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Conversion Tracking
What Is Conversion Tracking?
Conversion Tracking helps you to establish where to focus your website marketing efforts to get maximum Return on Investment (ROI) for the marketing time and money spent.
Conversion tracking can improve any form of email marketing campaign. Conversion tracking automatically calculates the number of new customers, website visits and sales volume driven from your emails, so you can determine your conversion rate and return on investment (ROI).
Conversion tracking is a numerical method of determining how effective your web marketing is.
Conversion tracking is also a form of web site analysis that defines how well the source is delivering the desired action. If you do use conversion tracking it can takes the measurement of your business to the next level literally overnight.
Conversion tracking systems also allow you to monitor the conversion rate and quality of traffic your advertising is bringing to your website.
When conducting conversion optimization tests, it very important to implement conversion tracking to measure the success of those tests.
Google includes a tool in standard Adwords accounts called conversion tracking. Setting up the conversion tracking is relatively straightforward.
This way, conversion tracking for PPC actually gives you an opportunity to optimize your PPC campaign and maximize the profits.
Running Adwords without conversion tracking is like flushing your money down the toilet. You can set up as many conversion tracking actions as you want BUT you might not want more than one if you’re doing lead generation and care about overall cost per conversion, and if your various leads have drastically different costs per conversions- because Adwords reporting is not as sophisticated as their Conversion Tracking.
You can look more granularly in the Conversion tracking centre, or just limit the number of conversion tracking actions you use. You might not find out until you ask Adwords reps directly, but they do not suggest or support having more than one JavaScript code for Adwords conversion tracking on the same confirmation page.