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As Google continues to grow, the more competition it places on Google AdWords and the harder it is to stay on top. Today, Alexa.com ranks Google number 1 and there is very little concern for anyone to take that spot away from Google. With so many people searching Google, it is important that you get involved with pay per click advertising. Google AdWords has helped thousands of people become self-employed, working from their own home. With some easy to follow secrets, you can start earning extra money by using pay per click advertising.

The first secret to pay per click advertising is to understand your potential customer. If you simply put an advertisement up on Google, there is a very small chance that you will see any revenue. By understanding the psychology behind a customer is essential when creating a campaign. The best way to do this is research. Go to Google trends, and find new hot topics that people are searching. Be sure to find searches that are relevant to purchasing a product. For instance, you wouldn't want to place a campaign for "Britney Spears Acne Outbreak". If this was searched by a million people, you would see click through but zero conversions. Why? There is no connection between purchasing a product and a top new story such as Britney Spears having an acne outbreak.

The next Pay Per Click secret that always goes under the radar is small niches. Today, people are trying hard to earn a top spot in a highly competitive niche. This will only cause frustration and hard earned dollars to be spent. Here are some small niches that have low competition and can help you bring in profits. Sports such as lacrosse, rugby, and track and field. Other small niches include bead making, horse training etc. Finding smaller niches will have your pay per click advertising in the number on spot in a short period of time.

The last secret to pay per click advertising is spying. Spying on your competition is a great way to learn what is working and what is not. Using keywordspy.com will give you the keywords your competitors are using, the campaigns that are being created and the return on investment for each keyword. With this information you can bet that you can target your audience effectively without poor keywords or ad placement.

Understanding the basics of Pay Per Click advertising should always be your first step when creating campaigns. Research different tactics by purchasing products or posting in forums. Keep track of everything you do, and never delete a campaign. Find out what is working and what is not, and always be thinking of new ideas. If you implement some of these secrets, you will see more conversions and you could be one of the thousands that use pay per click advertising as their work from home business.

For the best pay per click secrets on the Internet see, Double Digit CTR Review

Jared Weidner is a recent college graduate from the University of Wisconsin -Eau Claire. He works part-time from home helping others achieve financial success. He can be reached at Internet Money Making